Spencer Barton is the founder of Cask Group LTD. Spencer`s professional background started in sales and marketing helping many brands go to market including alcoholic beverage companies.
Following the COVID pandemic, Spencer spotted a gap in the market which was a good quality mixable whiskey for cocktails, which was highlighted by the increase in people drinking from home in higher volumes.
Spencer decided to follow his passion which is to launch his own whiskey brand to satisfy this untapped market.
COVID also highlighted the stability of the whiskey investment market which unlike most markets stayed very strong, which is why Cask will generate revenue instantly by brokering sales of rare investment whiskey to collectors.
In order to focus all of his energy into launching his own brand whisky, Spencer passed control of the sales and revenue aspect of Cask Group to James Anderson, a respected fine wine and whisky specialist.
Cask Group's own brand whiskey will likely become a favourite of collectors under Spencer's guidance.