Asia's Giant Post-Covid Hope for Scotch Whisky's Rebound

A Whisky growth specialist expects the category to be back to pre-pandemic levels by 2024, where Scotch accounted for more than one-third of GTR spirits volumes, according to IWSR figures, and 40% of turnover.

The seismic impacts of the pandemic on the drinks industry and the effects on global travel retail (GTR) have been the most severe. Back in the heady, pre-Covid days of 2019, Scotch accounted for more than one-third of GTR spirits volumes, according to IWSR figures, and 40% of turnover. Like so many pandemic-related issues, the recovery remains frustratingly hard to predict, however based on external data we have seen so far, a specialist expects the category to be back to pre-pandemic levels by 2024. In China, the government has tripled the duty free allowances, and within 2 months the total GTR sales rose more than 200%.

To read the full article by Richard Woodard click here https://www.whiskyinvestdirect.com/whisky-news/scotch-travel-050720211

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